Having been featured in J.G. Ballard’s famed novel, “Empire of the Sun” and the Steven Spielberg film inspired by the work the Shanghai Bund can best be described as the cultural heart of the historic Chinese city. Often dubbed the symbol of old world Shanghai it’s the most famed landmark; akin to Paris’s Eiffel tower [...]
Archive for June, 2008
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Bold: How to be brave in business and win. MARKETING
Posted by on June 13th, 2008
Written by Shaun Smith and Andy Milligan, authors of Bold: How to be brave in business and win. It’s time for a radical and remarkable approach to marketing… ‘Marketing is a tax you pay for being unremarkable’ – Robert Stephens, The Geek Squad Marketers face enormous challenges today. Targeting, locating, communicating and maintaining any form [...]
